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TOSHIBA TEC and 3M combine forces in a bid to cash in on the EMEA region

Thursday 13th August 2009

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Toshiba Tec, providers of leading edge Auto ID solutions have entered into a strategic agreement with 3M for Thermal Transfer Printable Label Materials to help channel partners identify, secure and win new Auto ID business related to industrial manufacturing, healthcare, government, automotive, transportation and retail industries in the EMEA region.

The partnership combines Toshiba Tec industry-leading RFID-ready thermal barcode printers with 3M's durable thermal transfer printable label materials.

"Our partnership with 3M ensures that label products will be engineered precisely to the requested application with the highest quality resources available in the industry today," said Masamichi Kusunoki, ceo and president of Toshiba Tec, Europe.

The Toshiba Tec B-SX600 600 dpi thermal label printer is purpose-built for 24/7 heavy duty in industrial manufacturing, automotive, electrical, wire and cable identification, health care, defense and transportation (aerospace, rail, public transport).

Testing procedures put into place by 3M found that Toshiba  Tec's barcode label printer series excelled its cUL accredited laboratory tests as well as meeting the product marking standard.

Gianfranco de Gregorio, 3M Industrial Adhesive and Tapes Division Business Unit director for EMEA said: "We have dedicated expert resource geared to support our collaboration with our partners to be able to respond quickly to earn business and drive more sales across the Auto ID sales channel."

Toshiba Tec

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